Cavemen of Midtown
Is it a valid concept, or is the state of Network TV just that bad?
Those lovable (okay, creepy) cavemen from the Geico TV commercials are getting their very own sitcom– or at least a pilot commitment from ABC. Although the “stranger in a strange land” concept has been a well-mined one (think Northern Exposure and all it’s various rip offs), this one just seems to take it one square peg too far.
The best detail loosed in the Variety report is the chosen locale for the show– It seems the metrosexual proto-humans will make their home right here in Atlanta. Based on what I’ve seen of their present digs, I’m guessing a Midtown condo would be right up their alley.
The whole project appears to be put together by a cadre of former advertising executives and copywriters, including Joe Lawson- the guy behind the Geico ads.
[via TVSquad}