The Story of Normal Watches:

Matthew and Shayne met at a Chutes and Ladders competition. Matthew was ranked #4 in the world to Shayne's #2. Only Louis Febreeze had them both beat with a #1 seed and four previous championship victories under his belt.
 
All the competitors had flown in to Montreal for a tiring six day-long C 'n' L marathon. As they were warming up their arrow-spinning hands, Shayne accidentally fell backwards and knocked Matthew into the hotel's koi pond. Matthew's hand was broken, along with his Chutes championship dreams.
 
Shayne felt so bad about the incident that not only did he take Louis Febreeze down in the final match-up to claim the first-place trophy, but he lied to the awards committee about his name. To this day, the books show that 2004 Chutes and Ladders world champion was none other than Shayne's new best friend and future business partner, Matthew.